Hi, I’m Siân—the SEO Teacher.
I help teacher businesses get found online through strategic SEO and content marketing.
As a qualified primary teacher with a background in multimedia and web design, I understand both the education world and the technical side of building an online presence. My goal is simple: to help the right people discover the incredible resources and expertise you’ve worked so hard to create.
Whether you’re a Teachers Pay Teachers seller, teacher author, blogger or education business owner, I believe your work deserves to be seen.
My Story
Like many teachers, my journey into online business began during maternity leave.
After spending 15 years in the classroom, I discovered the world of Teachers Pay Teachers while looking for a flexible way to earn an income from home. I immersed myself in learning everything I could about building an online teacher business—listening to podcasts, attending webinars, joining communities and experimenting with new strategies.
While many people were focused on creating resources, I became fascinated by something else entirely: how teachers actually find those resources.
That curiosity quickly turned into a passion for search engine optimisation.
SEO combined my love of research, problem solving and data with the creative skills I’d developed years earlier while completing my Bachelor of Arts (Multimedia). It was the perfect blend of education and technology.
Why SEO?
I’ve seen firsthand how many talented teacher entrepreneurs struggle to grow—not because their products aren’t exceptional, but because they’re difficult to find.
Great resources deserve more than a fleeting moment on social media.
A thoughtful SEO strategy helps your website become a long-term asset, attracting the right audience month after month instead of relying solely on algorithms or paid advertising.
That’s why I focus on creating practical, sustainable strategies that fit the realities of running a teacher business.
My Approach
I believe SEO shouldn’t feel overwhelming.
My recommendations are grounded in data, but they’re always practical and tailored to your business.
Whether I’m researching keywords, planning a content strategy or optimising your website, my goal is to give you clarity and confidence—not a long list of technical jargon.
I want you to understand why we’re making each recommendation and how it contributes to your long-term growth.
A Little More About Me
When I’m not researching keywords or planning content strategies, you’ll usually find me reading, spending time with my family, or continuing to learn about the ever-changing world of SEO.
I’m constantly refining my knowledge through industry research, professional development and hands-on experience, because search is always evolving—and I believe my clients deserve advice that’s grounded in current best practice.
Let’s Grow Your Business
Whether you’re just beginning your SEO journey or you’re ready to take your content strategy to the next level, I’d love to help.
Together, we can create a strategy that helps the right teachers discover the work you’ve poured your heart into.
Your expertise deserves to be found.